Tata Motors EV leads the electric four-wheeler segment in India with a market share of 70%. In FY 2021-2022, Tata Motors sold 9,045 electric cars, contributed majorly by Nexon and Tigor variants, the highest in India.
Founded in 1868 by Jamsetji Nusserwanji Tata, the Tata Group is the country’s one of the oldest and the biggest companies. In the early 1900s, the company entered the field of steel and electricity.
Tata Engineering And Locomotive Company (TELCO) which was later renamed Tata Motors was established in 1945.
The launch of Tata Sierra in 1991 paved the way for Tata to enter the Indian mobility market. Tata also launched Tata Estate and Tata Sumo the following year.
The big development came when Tata launched its first “swadeshi” passenger car Tata Indica in 1998. To date, the car is considered to be one of the best-selling cars in Indian history.
The company also holds a unique record of having the least expensive car in the world in the name of Tata Nano.
In context with vehicles, Tata Motors is well known for its top-notched models, Tata Safari, Tata Harrier, Tata Altroz, etc. are always considered as best in the market.
Tata’s entry into Indian EV market
The rapidly growing interest in sustainable mobility among the people has compelled the company to enter the electric mobility domain. Tata Tigor EV became the first affordable electric vehicle to be launched by the company in 2019 equipped with state-of-the-art “Ziptron” technology.
By January 20, 2020, Tata Tigor EV was the most sold electric car in India with 669 units in sales, during the times when the rest of the automobile giants were just entering the EV race.
Simultaneously in the year 2020, the company launched another EV: Tata Nexon. The love and response received by Tata Nexon from Indian EV buyers is what made Tata Motors the market leader in the EV segment in India.
As of January 2022, Tata records the highest ever EV sales, and Tata Nexon becomes the best-selling electric SUV in India.
With more than 10,000 units in sales, the indigenous electric car manufacturer witnessed a growth of 439 in EV sales. Recently, Tata Motors surpassed its own record of 2000 units in monthly EV sales.
Tata Group’s Electric Vehicle Market Segment
If we see the electric market segment of Tata Motors then it is quite clear that today the company is taking a huge effort to enter every field possible. Today the company is dominating the electric market not only with cars but also with buses, batteries, and electric vehicle chargers and charging stations.
The company has segmented its subsidiaries under the name of Tata UniEVerse in the Fiscal year 2020. Some of the notable segments under this uniEVerse are:
- Tata Motors: Currently, Tata motors currently overlooks the EV manufacturing segment in India. The manufacture of Electric cars and Startbus electric busses is under this segment.
- Tata Power: Under Tata power, the company maintains a robust network of electric vehicle charging stations across the nation.
- Tata Chemicals: Through this subsidiary, Tata manufactures Lithium-Ion batteries and is currently looking for opportunity to enter the energy storage industry.
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Current EV models: Tata Motors
Because of its latest design and high technology both the EVs launched by the company are currently dominating the Indian EV market. Here we will see in detail every aspect of these electric vehicles and why they are considered to be the best in the market.
Tata Tigor EV
First of all let us discuss Tata Tigor EV, Tata’s first as well as the best-selling electric car in India. According to the company, around 1700 EVs were being sold by Dec 2019 and the company is expecting a sale of 9000 vehicles by the end of 2021.
With a 21.5 kWh battery that powers the massive 30 kW motor, Tata Tigor offers a riding range of 213 km. The vehicle is expected to have a top speed of 80 km/h. With a regular charger the vehicle is gets juiced up in 11.5 hours, and to 80 percent in two hours with a fast charger of 15kW. The vehicle comes in a price range of 9.54 lakhs(ex-showroom) in India with a warranty of 3 years or 1.25 lakh km. Tata is also set to make an upgrade to the on-sale Tigor that is expected to launch by the end of 2022.
Some of the other major specifications of Tata Tigor EV are:
- Battery Capacity – 26 kWh
- Range – 306km/charge
- Maximum Power – 73.75bhp
- Maximum Torque – 170nm
- Sitting capacity – 5
- Body Type – Sedan
- Acceleration: 0 to 60kmph – 5.7 seconds
Tata Nexon EV
The all-new Tata Nexon is powered by a 30.2 kWh battery and a 129 PS permanent magnet synchronous motor incorporated in the new Ziptron technology to make it the car with the best electric car batteries.
The EV can go from 0 to 100 km/h in 9.9 seconds. A fast charger takes about 60 minutes to charge the EV to 80 percent while a normally mounted charger takes 8 hours.
The battery pack comes with a warranty of 8 years/160,000 km The car comes with two driving modes – Sports and Drive
Seeing the above-mentioned features the Nexon EV can be said as the best electric car to buy in India in 2021 with a price range of INR 13.99 Lakh (ex-showroom).
Some of the other major specifications of Tata Nexon EV are:
- Battery Capacity – 30.2 kWh
- Range – 312 km/charge
- Maximum Power – 127bhp
- Maximum Torque – 245nm
- Sitting capacity – 5
- Body Type – SUV
- Acceleration: 0 to 100kmph – 9.9 seconds
Growth in Sales of Tata electric vehicles
With a 70% share in the electric passenger vehicle segment in the country, Tata became the first Indian electric car to pass the Global NCAP crash test. The company was in the headlines recently because of its enormous 234% growth in electric car sales.
Especially in the case of Tata Tigor EV, a whopping 701% increase in sales is seen over the last year. Only 100 units of the Tigor EV were sold in 2020 concerning to 801 units in 2021.
Tata Motors EV: R&D
Tata Motors has four research and development centers in India ( Pune, Jamshedpur, Lucknow, Dharwad) and three outside India( South Korea, UK, Spain). Its latest electric vehicle technology “Ziptron” is already creating a buzz in the market.
According to the company, the project “Ziptron” is made by a team of 350 engineers keeping every aspect of typical Indian EV buyers in mind. The company hinted that the car built from “Ziptron” technology will have a range of at least 250 kilometers.
Upcoming EV Launches from Tata Motors
While addressing the shareholders, the chairman of Tata Motors N Chandrasekaran has recently stated in 76’th Integrated Annual Report that by the end of 2025 ten new electric vehicles will be launched by the company. He also said that over 4000 units of electric SUVs are being already sold after the launch of the Tata Nexon EV.
According to some reports, the company is ready to launch three of its new electric vehicles in March 2022.
Here is the list of upcoming electric cars by Tata Motors:
- Tata Tiago EV
- Tata Altroz EV
- Tata Sierra EV
Although not much is known about the specifications of the upcoming models listed above, we have still managed to get some estimated speculations. Let us discuss each of the above-mentioned electric cars in detail.
- Tata Tiago EV: This 5 seater hatchback is expected to be launched in March 2022 with an estimated price of Rs 6 Lakhs. With a 216Ah battery pack and 30kW electric motors, it claims to offer a driving range of 170 km.
- Tata Altroz EV: This 5 seater hatchback is expected to be launched in March 2022 with an estimated price of Rs 14 Lakhs. With a 30kWh battery pack, Tata altroz is expected to offer a range of 280 km.
- Tata Sierra EV: This 5 seater SUV is expected to be launched in March 2022 with an estimated price of Rs 14 Lakhs. With a 35 kWh battery pack, Tata Sierra is expected to offer a riding range of 400 kms.
In the end, we would like to say that although it is true that being an automobile giant as well as an early bird in the EV sector certainly favored Tata Motors to dominate the EV market. But the credit where it due the company did provide the best of the best electric vehicles to the market and only because of this their position at the top is being secured.
- Tata motors to prioritize EVs over ICE vehicles aims for the production of 50,000 units
- New Tata Nexon EV 2022 with larger battery pack.
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