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India’s ADAS Gold Rush: 9 Billion Market Opportunity by 2030

Image of a car in India showing its ADAS features

The current CAGR growth rate of 12.80% of the ADAS market in India is expected to make India a pioneer of assistive driving technology by 2030.

Advanced Driver Assistance Systems (ADAS) is at the forefront of India’s automotive revolution, redefining road safety and efficiency. The Indian ADAS market is expected to grow from its current valuation of USD 1.24 billion in 2024 to a staggering USD 9.8 billion by 2030, at a CAGR of 18.80%.

This rapid expansion is being fueled by the exponentially increasing electric vehicle (EV) market in India, as ADAS technologies are widely used in EVs, creating a synergistic effect that is reshaping the nation’s sustainable mobility landscape.

A Global Trend, Indian Impact

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The global ADAS market is experiencing an exponential rise, expected to reach a valuation of USD 79.17 billion by 2030 from its current value of USD 41.37 billion in 2024. India, with its aggressively growing automotive and an increasing emphasis on safety, is a key player in this growth.

Image of a car showcasing its ADAS features and market size
The ADAS Market in India is expected to grow at a CAGR of 18.80% till 2030

Factors such as stringent safety regulations, growing consumer demand for advanced safety features, and rapid technological updates are propelling the market forward.

This data is based on the research published by CRISIL, a reputed market intelligence and analytics platform in their recent publication, ” ADAS in the driver seat“, along with a market insight report published by customer market insights platform.

This growth is evident in the recent substantial investment of $45 million by Aptiv, a leading automotive technology company, to boost SDV cockpit production in Chennai in 2024. This move underscores the growing importance of ADAS in the Indian market.

This surge is fueled by several factors, including:

  • Rising Demand for Safety Features: Consumers are increasingly prioritizing safety features when purchasing new vehicles. Addressing this demand, all new models come with pre-integrated ADAS technologies like automatic emergency braking (AEB) and lane departure warning (LDW).
  • Stringent Safety Regulations: Governments around the world are implementing stricter safety regulations, mandating the inclusion of certain ADAS features in new vehicles.
  • Advancements in Technology: Continuous advancements in computer vision, machine learning, and sensor fusion are enabling the development of more sophisticated and affordable ADAS systems.

Cars with ADAS in India

The Indian automotive market is witnessing a growing number of vehicles equipped with ADAS features. Some popular examples include:

ModelADAS Features
MG HectorAutomatic Emergency Braking, Lane Departure Warnin
Hyundai CretaBlind Spot Detection, Rear Cross Traffic Alert
Mahindra MarazzoAutomatic Headlamp On/Off, Rain Sensing Wipers
Tata NexonElectronic Stability Control, Traction Control
Cars with ADAS features in India

ADAS: Transforming the Automotive Industry

Advanced Driver Assistance Systems (ADAS) are more than just technological upgrades, they are fundamentally altering the automotive landscape in India. From enhancing safety to optimizing performance, ADAS is driving innovation across the entire Indian Automotive industry.

The adoption of ADAS technologies offers a lot of benefits for the automotive industry, including:

  • Enhanced Safety: ADAS systems significantly improve road safety by providing drivers with real-time warnings and taking corrective actions in critical situations by itself with their autonomous control features.
  • Improved Fuel Efficiency: Certain ADAS features, such as adaptive cruise control, can help optimize fuel consumption by maintaining a consistent speed.
  • Reduced Traffic Congestion: ADAS technologies can contribute to smoother traffic flow by enabling better coordination between vehicles. This feature suggests drivers with alternative ways to reduce overall traffic.

The Indian automotive industry is undergoing a transformative shift, with ADAS technology at its core. Despite initial challenges such as high costs of technology and infrastructure limitations, the industry is demonstrating resilience and has overcome these obstacles to achieve this exponential growth.

With continuous advancements in technology, increasing government support for road safety initiatives, and growing consumer awareness, the ADAS market in India will continue with its growth trajectory to reach the projected growth by 2030. This growth will not only enhance road safety but also make India a pioneer in the adoption of ADAS technology in modern vehicles.

The integration of ADAS into vehicles represents a paradigm shift in the Indian automotive industry. By embracing this technology, India is paving the way for a safer, more efficient, and more sustainable future for its transportation sector.

As the automotive industry undergoing a massive change, ADAS is emerging as a key driver of innovation and growth. The expected growth of the ADAS market to $9.8 billion by 2030, presents immense opportunities for investment and technological advancement. This growth trajectory will not only enhance road safety but also push India’s automotive sector to new heights, creating a robust ecosystem of manufacturers, suppliers, and technology providers.

What do you think about this gold rush opportunity in ADAS? Mention in the comments below.

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